Linda Wisselman, Marketing Director manages the implementation of all marketing and communications programs for the firm. She is involved with strategic planning for business growth and development, advertising, public relations, event planning, networking, social media, and website optimization.
Ms. Wisselman graduated from the State University of New York at Buffalo with a Bachelor of Arts degree in Psychology, and attended the Master’s of Education program in Human Development and Child Study at the University of Maryland.
Prior to joining the firm in 2000, Linda had a distinguished career in advertising and marketing research. She was a Vice President, Planning Director at DDB/Needham worldwide Advertising in New York City, where she supervised marketing research projects for her clients as input for advertising strategies and marketing planning for a period of almost 10 years. She and her team received numerous campaign awards for their work on the Michelin Tire campaign. As a member of the new business development group for the agency, she was successful in adding a number of major accounts to the Agency. Linda also worked at BBDO and Young & Rubicam in New York City. During her career, her account roster included AT&T, Michelin Tires and Travel Guides, Johnson & Johnson products, Hershey, Pfizer Pharmaceuticals, Olympus Corporation, Xerox Corporation and Sharp Electronics.